The numbers show that Nespresso is more popular and always has been. To this day, these two manufacturers remain at the top of the pod coffee game, with Nespresso dominating and Keurig close behind.Īlthough the Pod War is a young one, it’s almost as old as pod coffee itself. But even so, it was Nespresso’s first, and at the time only, competition, and it made waves. And Keurig failed to make as much of an impact as Nespresso due to the company’s financial disadvantage. Until Keurig entered the ring in the 1990s, pod coffee was a fad few Americans paid attention to. In no time, Nespresso spread throughout Europe but struggled to break into the US market and many Americans favored filtered coffee. ![]() Gaillard revamped Nespresso’s marketing to target homes instead of businesses and pushed Nespresso machines as a luxury household item - one that dispensed top-notch espresso. The target market was disinterested and the initial pitch garnered no success.Įnter Jean-Paul Gaillard in 1988. Nestle pitched it to offices as an in-house instant espresso maker. ![]() Hoping that his innovation would fill a gap in the commercial market, Favre spent the next ten years developing what became the first Nespresso (and pod) machine. Inspired by Italian baristas who controlled pressure for faster brewing times, he set out to create simpler machines capable of the same process. ![]() According to the history books, Eric Favre, a Swiss engineer working for Nestle, invented pod coffee makers because standard filter coffee took too long to brew and it frustrated him.
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